SitePoint’s SEO Business Guide

As anyone who has a website will tell you, it’s none to easy to raise your site to a top ranking position and actually keep it there. If you depend on your website for sales then it is all too easy for other sites to outrank yours and grab a chunk of business that could have been yours. However, if you take time to learn all about SEO, then not only does it give you a better chance of ranking your website above your competitors, but also it means you won’t be taken advantage of by unscrupulous “SEO consultants” who promise you great things and actually fail to deliver anything.

Site Point’s SEO Business Guide sets out to educate you from knowing just a smattering about SEO to understanding and being able to put in place, all sorts of techniques and strategies that will keep you one step ahead of the competition. The guide is written by Kristen Holden and Mike Hudson who are both experts in this field.

The Site Point SEO Business Guide costs $197 and comes with a 30 day money back guarantee if you’re not pleased with your purchase. You’ll start with the very basics of search function and learn lots of techniques and strategies, including keyword research, backlinks, site planning and more besides. You’ll also learn how to optimize geographically, and how to use both paid search advertising as well as organic. In addition you’ll be taught how to set up your own SEO company.

So perhaps you’re not convinced that SEO is something you need to bother yourself about and you’re about to dismiss Site Point’s SEO Business Guide as something that you are not interested in. Well, let me give you a few statistics that may change the way you think. Over 4 billion searches are carried out world wide every day. Out of those searches, 92% of users don’t bother looking any further than page 3 of their results. Finally, 95% of website traffic is generated from the first page of search results. Now do you think you need bother about SEO?

The guide is a fun and easy to read book compiled of 226 pages split into 9 chapters. It deals with good and bad practices some of which you may be aware of, and details how to take a holistic approach when dealing with individual client’s needs. Not only is Site Point’s SEO Business Guide an invaluable tool for your own use and personal websites but also, could make all the difference to your success if your career involves website building and development.